When looking at why your business does or doesn’t stand out, can you put your finger on one thing specific?
All too often, business owners think they have their fingers on the pulse of what makes consumers tick, only to later discover that they truly did not know these people as well as they should have. As a result, potential business dollars essentially go out the window.
In order for your brand to capitalize on all of the potential earnings sitting out there in the consumer world, make sure you are nailing down any and all possible avenues to promote and literally sell your brand.
As you will soon discover, the right business acumen can go a long way in setting you up for a long-term revenue stream.
Giving Your Customers What They Want
For starters, giving your customers what they want should always get your attention.
If customers come to you for products and/or services, only to be left going home disappointed, your brand stands to suffer the consequences.
In the event you haven’t exactly been meeting the needs of customers recently, check out this list to see where you need better attention to detail:
- Don’t make them just a number – It is important to always remember that customers are more than just a number. Yes, while each customer is literally a number (in terms of the business they do with you and the invoice you fill out), they are so much more than that. As an example, if you run a nail salon or anything along those lines (small business with people regularly coming through the front doors), it is important that you put a name to the face. When people feel like you’re taking the time to get to know them, they tend to react in a more positive manner;
- Embrace all tech has to offer – No matter what line of business you call home, how much stock do you put in today’s technology? If you are truly letting technology drive the engine that is your business, then you stand to benefit in a number of ways. For those in the nail salon industry, using nail salon software is great in that it allows you myriad of functions. From allowing clients to make their own times to come in for an appointment to overseeing your invoices and cash flow at the touch of a button, such software will help you better organize and ultimately run your business;
- Make families feel welcome – While you still see plenty of individual shoppers on any given day across America, you also see countless families doing their everyday shopping. From malls to mom and pop shops, families typically will outspend individuals on any given shopping day, usually due to the fact there are more mouths to feed, more bodies to clothe, etc. With that being the case, your business should always make families feel welcome. Yes, having a little terror or two running around your gift shop can make for some nervous moments, but it is the price you pay for opening your doors in the first place. While you do not have to go out of your way to be rude, a simple written sign such as “You break it, you pay for it” or something to the equivalent works. As has been seen too often in businesses nationwide, giving off an unwelcoming feeling to families can be the death kiss of losing business;
- Take customer service to the next level – Finally, taking your customer service initiatives to the next level can only help your brand. Whether it is sending a little thank you not for shopping with you or giving customers a “free gift” on occasion, anything to win their long-term business is exactly what you want. When you go that extra mile or two for your customers, many of them will spend a little more than usual with you.
Nailing a winning business formula is not rocket science, but it does take some initiative and good will.
If your business is wondering how to take both your brand and your revenue stream to the next level, get a little creative and remember just how important your customers truly are to your survival.